If you have been following my work you have probably seen some sneak peaks from this project, which I am very excited to be able to share with you today. On this project, focused on the Korean fashion and art scenery, I developed the styling and grooming concept of the shoot. The director had already set the filming spots, main concept and approach, but I needed to set the story and feelings I wanted to give with my work. The project, named Seoulist, is a course of episodes, each centered around a specific model, brand and concept, but all aiming to highlight not only Seoul as a city, but also to shed light in Seoul’s art landscape.
With these series the director, Johnny Kim, wants to share a bit about the beautiful art scenery, artists and also creators that Korea has to offer. The talent, the products, the sources of inspiration and the art itself that surrounds the South Korean capital. In a society that tends to rewards efficacy over innovation, most people would think the level of creation and art would be quite flat and unexpressive, but the reality is quite different. Seoul is not only filled with beautiful locations, but also homes a colorful, inspiring and rich variety of concepts, art and artists.
Coincidentally enough, if someone were to ask me to describe Seoul´s art scene, I will probably describe it with similar words to the ones naming this Seoulist fashion film, “Rise and Haze”. Art in Seoul has become highly developed on recent years, rising like never before, but also sadly at the same time, a lot of creation, pieces and artists still remain on the shade, in a slight state of obscurity waiting to pop out and be discovered by the world.
Director, Johnny Kim, has similar thoughts and with his art, he wants to “find and share Seoul´s unique vibe”, telling the story of this beautiful city, through fashion, music and the collective ideas of Korean creators. He wants to let the city tell you its own story through the perspectives of different people. Transmitting what Seoul is to many different people, cultures, ideas and backgrounds and coloring with those thoughts, this art capital, in multiple shades.
Here you had the Fashion film and here you have the story behind it…
This Seoulist project was shoot on a normal February Wednesday, very early morning. It was extremely cold, but the aura and lighting given by the sunrise on the river was very well worth it.
The director of Seoulist made sure to give us beautiful aesthetic and his filming story line, to which I added through my art, all those emotions and feelings I wanted to express and portray for the spectators watching. With this episode, I wanted to talk about life, about the reality and duality of it all, about the light and the shade, about the white, the blacks and the whole tons of grey.
I wanted to talk about innocence, about the purity of our hearts and about how sometimes through life, we slowly become different versions of ourselves. How we sometimes without meaning to, become victims of our own circumstances, but also about how I wish for more people to be brave enough, to keep all those parts that make them themselves protected. All those parts that maybe society or circumstances want you to change, but that you should most definitely always keep alive.
We grow up, life gets harder, we get disappointed and a little bit less innocent and pure at heart, we slowly become colder less trusty, more cool but less genuine, somehow more obscure even though at one point we rose from complete lightness and trust. I specially wanted to also talk about the identity of women, about what is inside versus what is outside. And for all this I created three outfits with pairing make up looks representing those ideas in three stages: from being born, to our adolescence and youth, to lastly becoming a woman, more mature and hopefully wiser, but also someone who does not necessarily need to be any less magical.
The outfits were coordinated with pieces from Korean designer Chez Heezin, with pairing make up looks also created from scratch by myself.
Outfit and make up I: The Angel.
Outfit and make up II: Cheeky Youth.
Outfit and make up III: The woman.
The concepts of this Seoulist episode go from more pure and ethereal to playful, while ending with more mature and mysterious note. In my opinion the beauty is in the mix, because as humans, we can be whatever we decide to be, whatever we set our mind and heart to. Even when life gets more difficult, I would wish for us all to keep more of those things that make us special, no matter what and despite any age frame.
Make up shots and behind the scenes
As always I like to give you a peak on the behind the scenes, to show you that beauty is not always glamour and perfection. Actually on the day of the shoot it was super cold, more so filming by the river at 6 am, so as you can see in many pictures the model had to wear her padded coat in between takes. My hands were so cold that I could almost not do the make up and styling properly and director and photographers were working hard in the cold setting everything up, even on the times while we were getting the clothes and make up ready on the car.
We might have been cold and we certainly were, but at the end of the day when the shoot was finished we were all so happy with our work and effort. It had once again all been worth it, even after more than 10 hours of filming and non stop work.
The Crew on Seoulist:
Director: Johnny Kim
Styling and Grooming: Lorena Jiménez
Photography: Vincent Go
Camera Assistant: Sungjoo Lim
****Disclaimer: Pictures and media material from Seoulist, are being disclosed with the permission of the owners. Photographer Vincent Go director Johnny Kim and Soboro Studio, to whom the Copyright of the former pictures and media material belong to.