Kontrast: Inspiring change from within the creative industry

Kontrast Inspiring change from within the creative industry It is not just fashion and art – it’s a movement One of the newest fashion and art events revolutionizing the fashion and content creation scene in Seoul is called Kontrast. In case you have never heard of it, Kontrast is an event in which all types of creators and artists collaborate…
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Seongsu-dong Concept Stores: Creating Space for the New

Seongsu-dong Concept Stores: Creating Space for the New The Perfect Synergy between Vintage and Modern Seoul is constantly changing; this is a barely noticeable fact for most young Koreans already used to the dynamic lifestyle, where trends come and go, businesses open and close, and most times you have to enjoy things as quickly as you can while they’re still…
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Foreign Entertainers in Korea [Groove Magazine Editorial]

Foreign Entertainers and Influencers in Korea A common point of agreement among interviewees and editors during this project was the dislike for the word influencer. None of us seem to agree with such a forced concept. It seemed kind of empty, more like a shell filled with unreal expectations to hide behind. Because what does it really mean and who…
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Korean Street Style & Outfit Diaries

Korean Street Style Winter has already hit Korea hard. And the beautiful autumn weather gifting us with colorful paisages and soft temperatures is long gone. Autumn in Seoul is always such a blessing, especially after the very hot and humid summer we had this year. Now autumn is sadly long gone, and we are reaching daily temperatures of around 11…
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Seoul Fashion Week SS19: A Fashion Story

  An Insider In Fashion And K-Designers Fashion week was once again filled with people to the core, proving the fact that fashion is slowly becoming a more mainstream aspect of culture. But what is fashion exactly? Because only by walking among all the different outfits filing the passages of Dongdaemun, it was clear that there are many possible approaches…
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